SEO
Every layer of SEO, scaled to your team's level. Strategy and prioritization. Technical SEO essentials your developers need. How to structure content so it ranks. The fundamentals plus the parts most courses gloss over.
Trainings
Skill up your team.
Online sessions tailored to what your in-house team needs to learn next. SEO, GEO, CRO, feed optimization. The fundamentals plus the parts most courses skip.
Build the capability in-house
The best return on a consultant is when they make themselves less necessary. Trainings are how you absorb the knowledge instead of renting it forever. Specialists stay useful for the heavy lifting. Your team handles the rest.
I train teams on what they actually need, not what's in a template syllabus. No filler theory, no copy-pasted slides. Half the value is what doesn't make it into public courses: the gotchas, the order of operations, the parts that change every six months.
What I train on
GEO
How AI visibility actually works. Where it overlaps with traditional SEO and where it diverges. What earns citations from ChatGPT, Claude, and Gemini, and what gets ignored. The new playbook, taught by someone who runs it.
CRO
The conversion mistakes most stores make on autopilot. What to fix first. How to set up tests properly. How to read results without fooling yourself. The framework I use, transferred so your team can run it.
Feed optimization
Which feed fields actually move the needle. Titles that win Shopping placements. The attributes most teams ignore. How to self-diagnose when a feed underperforms, and where to keep learning after the session.
Want training tailored to your team?
Tell me what your team is stuck on, or what they want to own next. I'll put together a session that fits, no template syllabus.
Get in touch