Feed audit
Where is your current feed leaking? Missing attributes, misaligned categories, broken images, suppressions you don't know about. I run a full audit across every channel you publish to.
Feed optimization
Beyond the shopping ad.
Product feeds used to be a Google Ads specialty. Now they decide where you appear in organic product grids, on marketplaces from Amazon to Bol.com, and in AI shopping answers. Same feed, three jobs.
Feeds power more than Google
One clean feed feeds dozens of platforms. Here are the ones I see most often.
Google Shopping
Amazon
Bol.com
Zalando
eBay
Pinterest
Feeds left their corner
For years, product feeds were the territory of Google Ads specialists. You needed one to run Shopping campaigns, and that was about it. Most stores treated them as a once-and-forget setup.
That's not the world we're in anymore. Organic product grids on Google increasingly pull from your feed. Marketplaces depend on the same data structure. AI shopping assistants are starting to read feeds too. The feed is no longer optional infrastructure.
What feed work actually looks like
Optimization recommendations
Titles that match how people actually search. Descriptions that include the variants. Categorization that maps cleanly to each platform's taxonomy. Concrete fixes, prioritized by revenue impact.
Tool-agnostic
Channable, DataFeedWatch, GoDataFeed, native exports. Whatever feed management tool you use, I work with it. The platform doesn't matter, the output does.
Multi-channel ready
Google Shopping is the start, not the end. The same product data has to work for Amazon, Bol.com, Zalando, eBay, Pinterest, and increasingly AI shopping tools. I structure feeds so they translate cleanly across all.
Want a quick feed health check?
Book an intro call. I'll spot the obvious feed issues quickly, before we even discuss working together.
Get in touch