Diagnose first
Analytics, heatmaps, session recordings, user testing. Before changing anything, I want to know exactly where money is leaking out of your funnel and why. Guessing is expensive.
CRO
Same traffic. More revenue.
Conversion Rate Optimization is the cheapest growth channel you have. Before spending more on ads or SEO, I help the visitors already on your site do what they came for: buy.
Acquisition gets harder. Conversion gets cheaper.
Every year, paid traffic costs more. Every year, organic gets harder to win. Meanwhile, the visitors already on your site are leaving without buying. CRO closes that gap.
A 1% lift in conversion is mathematically the same as a 30% lift in traffic. Except you don't have to pay for it twice, and the lift compounds with every other channel you run. Most stores have three to five obvious conversion leaks they've never noticed.
How the work happens
Prioritize by revenue
Not every test is worth running. I rank opportunities by potential revenue impact, not by how clever the idea sounds. A small change to checkout almost always beats a homepage redesign.
Test, don't guess
A/B testing setup, hypothesis-driven experiments, statistical significance you can actually trust. Most of the work is in resisting the urge to call winners too early.
Iterate forever
CRO isn't a project, it's a cycle. Every winning variant becomes the new baseline. Every losing test teaches something. The goal is compounding lift over years.
Want to know where your funnel is leaking?
Book an intro call. I'll show you the three biggest conversion opportunities on your store before we even talk numbers.
Get in touch