Platform expertise
Shopify Markets, WooCommerce attributes, Magento layered navigation. The ins and outs of each platform, including the parts that aren't in the documentation.
CMS management
Knows your CMS. Works in it too.
Shopify, WooCommerce, Magento. Deep working experience with all three. Strategic when you need a roadmap, hands-on when something just needs to ship.
Three e-commerce CMSes, deep
Each one has its own quirks, plugin ecosystem, and gotchas. I've spent years in all three, so there's no learning curve when we start working together.
Shopify
WooCommerce
Magento
How I work in your CMS
In your CMS, not around it
Updating PDPs and PLPs. Writing and publishing content. Setting up the blog. Fixing the small things that pile up. You don't have to translate my recommendations into tickets for someone else to handle.
SEO-friendly by setup
Every major CMS can be SEO-friendly. None are out of the box. I run the technical checks each platform needs: schema, URL structure, redirect handling, indexation rules, performance. Then I fix what's broken.
Pragmatic problem-solving
Specific question about checkout config, app conflicts, or catalog structure? Bring it. Most platform "problems" turn out to be 30-minute fixes once you know where to look.
Stuck on a CMS issue?
Book an intro call. I'll diagnose the most common platform issues quickly, before we even discuss working together.
Get in touch