More revenue from your store. Hassle-free.
I help e-commerce stores grow revenue through SEO, GEO, and conversion optimization. Practical, measurable, and explained in plain language.
On-site with a client · Hasselt
What I can help you with
An effective marketing strategy is holistic. From driving more visitors to converting them into customers, I think along the full funnel of your store.
SEO
More organic traffic without paying per click. The right people find your store, and they keep coming back.
More on SEOGEO
As shoppers ask ChatGPT, Claude, and Gemini for recommendations, your store needs to show up in those answers.
More on GEOContent strategy
Content that pulls double duty: genuinely helpful for readers, and built to rank in search engines and LLM answers.
More on contentCRO
Get more out of the visitors you already have. By testing and refining, you turn more browsers into buyers.
More on CROCMS management
Specific questions about Shopify, WooCommerce, or Magento? From day-to-day updates to technical troubleshooting, I solve it pragmatically.
More on CMSFeed optimization
Better visibility in organic product grids and on Google Shopping, Bol.com, and Amazon.
More on feedsAI automation
Practical AI automations that take repetitive work off your marketing team's plate.
More on automationTrainings
Online sessions to level up your team on SEO — from fundamentals to a practical roadmap.
More on trainingMarketing advice
Clear, focused advice without the fluff. Actionable steps that move your bottom line.
More on adviceExperience across many industries
From fashion to flooring: every industry works differently. I've learned what moves the needle in each one.
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Retail
Multi-channel by default. Thin margins, fast turnover, demanding customers.
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Healthcare
Online pharmacies and consumer health. Trust signals matter as much as price.
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Fashion
Visual, image-heavy, with strong seasonality. New collections set the calendar.
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Beauty & fragrance
Ingredient-led with loyal buyers. Reviews and sampling shape every purchase.
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Construction
Technical, spec-heavy products. Buyers compare details before they commit.
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Furniture
Big-ticket, high-consideration purchases. Photos and dimensions sell the product.
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Lighting
Spec-driven category tied to renovation projects.
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Home & garden
Seasonal business with strong springtime peaks.
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Flooring
Renovation-driven category. Buyers want samples before committing.
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Gifts
Holiday-driven peaks. Buyers know the recipient, not the product.
Marketing that actually delivers returns
Master in Business Economics, years in Category Management, and a postgraduate in Digital Marketing. Freelance consultant since 2023.
My philosophy: it's not about more visitors. It's about turning them into customers.
- Since
- 2023
- Specialties
- SEO · GEO · CRO
- Focus
- E-commerce
Frequently asked questions
Have another question? Send me a message. I usually reply within a working day.
How quickly will I see SEO results?
SEO is a long-term investment. The first signals (rankings, impressions) typically appear after 6–8 weeks, with clear revenue impact at 3–6 months. Technical quick wins can deliver faster results.
Do you work with Shopify, WooCommerce, or Magento?
All three. I have extensive experience across Shopify, WooCommerce, and Magento, and know which approach works best per platform.
Do you work hourly or with fixed packages?
Both are possible. For one-off audits or advice I work hourly. For ongoing SEO, GEO, or CRO engagements I put together a monthly package that fits your goals and budget.
Can you work alongside our existing agency?
Yes. I'm often brought in as an extra specialist layer next to a generalist agency or in-house team.
What does a first engagement look like?
We start with a no-obligation 30-minute intro call. After that you get a concrete plan with priorities, approach, and expected impact.
Ready to get more out of your store?
Book a no-obligation intro call or send a message. I'm happy to take a look with you.