SEO
More organic traffic without paying per click. Through technical optimization and relevant content, the right people find your store. And they keep coming back.
More on SEOI help ambitious online stores grow through SEO, GEO, and conversion optimization. No fluff. Just concrete steps that move the revenue needle.
Experience with
An effective marketing strategy is holistic. From driving more visitors to converting them into customers, I think along the full funnel of your store.
More organic traffic without paying per click. Through technical optimization and relevant content, the right people find your store. And they keep coming back.
More on SEOGenerative Engine Optimization. As shoppers ask ChatGPT, Claude, and Gemini for recommendations, your store needs to show up in those answers. That takes structured content, schema, and answer-ready pages.
More on GEOContent that pulls double duty. I help map out content strategies that genuinely help your readers and rank well in both search engines and LLM answers. Designed around citations and mentions, not just keywords.
More on contentGet more out of the visitors you already have. By testing and refining buttons, forms, and product pages, you turn more browsers into buyers.
More on CROSpecific questions about Shopify, WooCommerce, or Magento? From day-to-day updates to technical troubleshooting, I solve it pragmatically.
More on CMSBetter visibility in organic product grids and on Google Shopping, Bol.com, and Amazon. The right titles, descriptions, and categories increase both reach and sales.
More on feedsPractical AI automations that take repetitive work off your marketing team's plate, from content briefs and product descriptions to reporting flows and support triage. AI that ships measurable hours back.
More on automationOnline sessions to level up your team on SEO, technical SEO, and SEO strategy. From search-engine fundamentals to building a practical roadmap your in-house team can run with.
More on trainingClear, focused advice without the fluff. Complex marketing concepts translated into actionable steps that move your bottom line.
More on adviceI've worked across plenty of industries over the years. Each one teaches something new about what actually moves the needle in that context.
Multi-channel by default. Thin margins, fast turnover, demanding customers.
Online pharmacies and consumer health. Regulated category where trust signals matter as much as price.
Visual, image-heavy, with strong seasonality. New collections set the calendar.
Ingredient-led with loyal buyers. Reviews and sampling shape every purchase.
Technical, spec-heavy products. Buyers compare details before they commit.
Big-ticket, high-consideration purchases. Photos and dimensions sell the product.
Spec-driven category tied to renovation projects. Lumens, temperatures, and finishes get compared.
Seasonal business with strong springtime peaks. Inspiration platforms drive most of the discovery.
Renovation-driven category. Buyers compare materials and want samples before committing.
Holiday-driven peaks with quiet stretches in between. Buyers know the recipient, not the product.
After my Master in Business Economics and years in Category Management, I discovered my passion for digital marketing. In 2022 I completed a postgraduate in Digital Marketing, and in 2023 I started as a freelancer.
My philosophy: an effective marketing strategy is holistic. It's not just about more visitors. It's about converting them into customers. I think along with your website and your business.
Have another question? Send me a message. I usually reply within a working day.
Ask your questionSEO is a long-term investment. The first signals (rankings, impressions) typically appear after 6–8 weeks, with clear revenue impact at 3–6 months. Technical quick wins can deliver faster results.
All three. I have extensive experience across Shopify, WooCommerce, and Magento, and know which approach works best per platform. Other CMSes are open for discussion.
Both are possible. For one-off audits or advice I work hourly. For ongoing SEO, GEO, or CRO engagements I put together a monthly package that fits your goals and budget.
Yes. I'm often brought in as an extra specialist layer next to a generalist agency or in-house team, for things like technical SEO audits or feed optimization.
Primarily B2C and B2B online stores, from fashion and lifestyle to home & garden and food. If your product is sold online and the market is competitive, I can probably help.
We start with a no-obligation 30-minute intro call. After that you get a concrete plan with priorities, approach, and expected impact. Only then do you decide whether to move forward.
Book a no-obligation intro call or send a message. I'm happy to take a look with you.