Strategy
Where to compete, what to build, in what order. Keyword research mapped to actual purchase intent, prioritized by potential revenue rather than search volume. A roadmap your team can execute, not a 200-page audit nobody reads.
SEO
More organic traffic. Compounding revenue.
I work on every layer of SEO. Strategy, technical foundation, content, and authority. The goal is the same: more of the right people finding your store, and more of them buying.
Every facet of SEO, under one roof
Most SEO problems aren't actually SEO problems. They're content problems, technical debt, or a missing strategy. I cover the full stack so you don't have to coordinate three specialists who all blame each other when rankings drop.
Below: the four areas I keep an eye on simultaneously. They feed into each other. A great strategy without solid technical SEO goes nowhere. Content without authority gets ignored. Authority without content has nothing to point at.
Where the work happens
Technical SEO
Crawlability, indexation, site architecture, Core Web Vitals, structured data. The plumbing that decides whether Google and AI systems can find and trust your content in the first place.
Content
Pages built around what users actually want to know. Increasingly, I use AI flows to scale content production without losing voice or accuracy: briefs, drafts, internal linking, refreshes. More on that under AI automation.
Authority & links
Links still matter. So do mentions, citations, and brand signals across the web. I focus on earning the kind of authority that doesn't get penalized when the next algorithm update hits.
Curious where the SEO opportunity lies?
Book a no-obligation intro call. I'll give you a quick read on where the biggest gains are before we go any further.
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